HTCUT

Case studies

How it was made.

Real videos, taken apart: the footage and assets that went in, the HTCUT features that did the work, and the workflow from first idea to upload.

iPhone Duo Buyer's Guide: poster frame

iPhone Duo Buyer's Guide

8:45 · 4K · 5 chapters

A full buyer's guide cut from an animatic: placeholder voice first, then the real takes and pickups from the teleprompter. 423 edits in one history, 358 of them by Claude.

Features, assets and workflow

  • TTS placeholder voice
  • Teleprompter pickups
  • Skin retouch on 35 clips
  • Voice match
  • Glass verdict cards
  • Picture-in-picture
  • Compound clips
  • Music beds + SFX
  • Channel sting
  • Chapters
  • A/B/C thumbnails
  • Preflight
Fingerprint mess?: poster frame

Fingerprint mess?

Short · 17 s · 44K views

Gimbal footage of four iPhone colours, with the smudges called out: lock-on labels, a split-screen hook and a four-colour grid.

Features, assets and workflow

  • Voiceover
  • Animated captions
  • Lock-on labels
  • Split-screen hook
  • 4-up grid
  • Top shade
  • SFX + music
Which colour are you?: poster frame

Which colour are you?

Short · 33 s

A yes-or-no decision tree built as one HTML motion graphic over 3D phone renders. A robot voice held every line until Hanley recorded his own.

Features, assets and workflow

  • HTML / GSAP decision tree
  • 3D phone renders
  • Robot placeholder → real voice
  • Line-by-line recording
  • Whooshes + taps
  • Channel sting
TechWoven case colours: poster frame

TechWoven case colours

Short · 18 s

Every colour ranked, built from one spec file with the colour-ranking recipe: plates, rank cards, a six-slot grid and voice lines.

Features, assets and workflow

  • htcut make color-ranking
  • One spec file
  • TTS voice lines
  • Rank cards
  • 6-slot grid
  • Product plates
Apple Watch Ultra 4: upgrade?: poster frame

Apple Watch Ultra 4: upgrade?

Short · 37 s · CG

3D-rendered watches mixed with liquid-glass titles and yes-or-no verdict cards for every Ultra owner, voiced over a placeholder, mastered for YouTube.

Features, assets and workflow

  • 3D renders
  • Liquid-glass titles
  • Verdict cards
  • Placeholder → real voice
  • Loudness mastering
  • Channel sting

Watch them on the homepage